Award-winning brand engagement agency, Blue Square, has renewed its race-winning partnership with Laser Tools Racing with MB Motorsport for a fourth consecutive year in the Kwik Fit British Touring Car Championship.
Part of MB Motorsport’s journey from the very beginning, Blue Square know a great deal about developing winning teams and instilling great culture and this approach has supported the agencies in developing a strong and productive working partnership since 2020.
Throughout the coming season, Blue Square and the team will work closely on a number of exciting activations, explore new business development opportunities and welcome Blue Square’s team members, its valued friends and partners to the track to experience the thrill of the BTCC up close.
As an agency, Blue Square continue to go from strength-to-strength, driving growth for their clients by connecting people, technology and data whilst championing sustainable partnerships, aligning strongly with the new hybrid era of the UK’s premier motorsport series.
Mark Blundell, Sporting Director of Laser Tools Racing with MB Motorsport, is thrilled to continue working alongside the team at Blue Square for a fourth year.
“We pride ourselves on growing relationships of longevity and success here at MB Motorsport and our partnership withBlue Square is a great example of that,” Mark said. “As an agency, Blue Square are always looking to do things differently, searching for new and innovative solutions by placing great people at the core of their business. That is a trait we share as a team and it continues to provide a great foundation to our work together.”
Andrew Leaver, CEO of Blue Square, is equally delighted at the news.
“We’ve enjoyed every second of our partnership with MB Motorsport since 2020, and we are proud to be involved once again as they look to claim even more success than they did last season. Building out effective partnerships with our clients and amongst our team members plays a huge part in the success of our business, and our long-term partnership and affiliation with MB Motorsport and MB Partners is a great example of just that.”