MB Motorsport accelerated by Blue Square are pleased to announce a new partnership with Jewelultra, UK manufacturers of the Diamondbrite range of cleaning products, ahead of the 2021 British Touring Car Championship.
A well-renowned name among car enthusiasts, Jewelultra are best known for making the Diamondbrite Paint and Interior Protection products for vehicles ranging from cars and caravans to motorcycles and mobile homes – which are sold in the UK and abroad.
Alongside their market-leading products, Diamondbrite also operate an innovative personalised video presentation service, Vehicle Vision, to support customers through the vehicle purchasing process.
Joining forces, the team will utilise Diamondbrite products across the upcoming BTCC season to keep their pair of Ford Focus STs in pristine condition both on and off track.
The new partnership sees the Kent-based company working closely with local driver and BRDC Superstar, Jake Hill, on a number of client and partner activations throughout the season.
Lance Boseley, Marketing Director at Diamondbrite, said:
"In this our 29th year of trading we see this as a fantastic opportunity for us to partner one of the BTCC’s leading teams, and we know this will give us the brand recognition and exposure we are seeking but also the social media coverage and leverage we desire. MB Motorsport was a natural choice as they like us are a local Kent based company and Jake (Hill) is born and bred in Kent too.
"With the team running Ford Focus’s and us having a strong attachment with Ford Motor Company and many of their Dealers in the UK this also made it the perfect match. We are really excited to be joining the team and are very much looking forward to this being a long and successful relationship."
Commenting on the announcement, Mark Blundell, Sporting Director of MB Motorsport accelerated by Blue Square, looks forward to working with the Diamondbrite team this year.
“I’m really pleased to welcome Diamondbrite to the team,” Mark said. “We look forward to utilising the benefits of their products as we integrate them into our workflow throughout the season.”